This festival became an important event in the cultural life of the region and attracted the attention of not only local residents but also foreign tourists. The festival "Somsa Sayli" is a bright manifestation of the cultural heritage wealth of Uzbekistan, which is based on traditional Uzbek cuisine, where somsa, a delicious popular dish, holds a special place. This festival attracts thousands of visitors from different countries and welcomes them to a captivating atmosphere of cultural exchange.
 
The visit of the institute team to the festival was another effort to understand and learn about various aspects of international business and culture, since cooperation and exchange of ideas between different cultures and countries play a key role in the development of the modern world community.The "Somsa Sayli" festival was an important step in this regard.