The webinar was conducted by Mr. Asghar Mehmud Sufyan, director of MDIS Tashkent Business and Management School, who highlighted the following topics:
• analysis of the impact of marketing on the formation of identity in the medical business;
• the role of pricing and incentives in creating competitive advantage;
• key strategies for successful development of medical facilities, taking into account customer needs and marketing trends.

Through the active exchange of knowledge and experience, the participants got acquainted with the tools to successfully develop their businesses in the current dynamic medical business environment.
It should be noted that the next webinar will discuss branding in medical tourism: strategies and practices. Registration details and timing will be announced soon.